Jabra
$1,700 / pair
Per pair at Costco (launched May 2025). Most expensive of Costco's main lineup. CROS transmitter + aid + charger bundle also $1,699.99. All Costco hearing aid prices include testing, fitting, follow-up care, and a 180-day trial.
Costco's premium flagship, the Jabra Enhance Pro 30 brings GN's dual-chip AI platform — the same lineage as the ReSound Vivia — to warehouse-club pricing at $1,699.99 per pair. Launched in May 2025, it pairs a proven processing chip with a dedicated deep neural network chip for speech in noise, and ships with Bluetooth LE Audio and Auracast enabled out of the box. The price includes testing, fitting, follow-up care, and a 180-day trial, though you'll need a Costco membership.
By Lilly Seay · Updated July 2026
want flagship AI speech-in-noise technology at roughly half typical clinic prices and already have (or don't mind getting) a Costco membership.
don't have a Costco membership, need all-day battery life with the AI features running, or want a custom in-ear style.
| Typical price (per pair) | $1,700 |
|---|---|
| Style | RIC |
| Category | Prescription |
| Released | 2025 |
| Fits hearing loss | Mild to severe (m&rie receiver option fits up to ~80 db through 3 khz) |
| Rechargeable | Yes |
| Disposable battery option | Yes |
| Battery life | Up to 30 hours |
| Bluetooth streaming | Yes |
| Bluetooth LE Audio | Yes |
| Auracast ready | Yes |
| iPhone streaming | Yes |
| Android streaming | Yes |
| Hands-free calls | Yes |
| Companion app | Jabra Enhance Pro app |
| Water resistance | IP68 |
| Telecoil | Yes |
| CROS option | Yes |
Costco's hearing aid counter got its most advanced option yet in May 2025 with the Enhance Pro 30, a $1,699.99-per-pair receiver-in-canal aid built on GN's ReSound Vivia lineage. What genuinely stands out is the dual-chip design: a proven 360 All-Around processing chip working alongside a dedicated deep neural network chip trained on more than 12 million sound scenarios, aimed squarely at understanding speech in noise. It's also among the first aids at Costco to ship with Bluetooth LE Audio and Auracast working out of the box, and the price includes testing, fitting, follow-up care, and a 180-day trial.
Twelve to fourteen hours — that's roughly what the rechargeable Micro RIE 60S delivers when the AI features run continuously, well short of its up-to-30-hour rating, so plan around it if your days are long and loud. This is also a Costco exclusive: you need a membership, and fittings happen at Costco Hearing Aid Centers. At $1,700 it's the priciest aid in Costco's main lineup, $100 more than the Pro 20 it replaced. The rechargeable model has no telecoil either; you'd need the disposable-battery RIE 62 for that. And it comes in RIC styles only — for a custom in-ear aid, Costco points you to older Pro 20 technology.
The clearest way to judge the price is against its own siblings. The ReSound Vivia — essentially the same technology through a clinic — runs $2,598 to $4,098, and premium rivals like the Phonak Audéo Infinio start around $2,498. For a Costco member with mild to severe hearing loss who wants current-generation AI processing, this is one of the strongest price-to-tech ratios in prescription hearing aids. Your hearing care professional can confirm whether the fitting range and RIC form factor suit your loss.
Similar models by style and price range. Tap any model for its full review.
| Model | Price / pair | Style | Rechargeable | LE Audio | Battery |
|---|---|---|---|---|---|
| Jabra Enhance Pro 30 (Costco) this model | $1,700 | RIC | Yes | Yes | 30 hrs |
| Phonak Audéo Infinio | $2,498 – $4,598 | RIC | Yes | No | 31 hrs |
| ReSound Vivia | $2,598 – $4,098 | RIC | Yes | Yes | 30 hrs |
| ReSound Savi | $1,300 – $3,000 | RIC, ITC, CIC | Yes | Yes | 30 hrs |
| Signia Pure Charge&Go IX | $2,698 – $3,398 | RIC | Yes | Yes | 39 hrs |
| Signia Styletto IX | $2,698 – $6,000 | RIC | Yes | Yes | 20 hrs |
| Widex Allure | $2,798 – $4,398 | RIC, BTE, ITE | Yes | Yes | 25 hrs |
Phonak
$2,498 – $4,598 / pair
Phonak's newest platform and universal Bluetooth without the Sphere's AI premium
ReSound
$2,598 – $4,098 / pair
Full Auracast streaming and AI noise help in a tiny package
ReSound
$1,300 – $3,000 / pair
Auracast and LE Audio streaming on a budget for quieter everyday listening
Prices are typical US per-pair street prices as of July 2026 and vary by clinic, technology level, and included services. Hearing Buddy is not affiliated with Jabra and doesn't sell hearing aids — this guide is independent research for the hard of hearing community. Always confirm fit and pricing with a licensed hearing care professional.
At $1,699.99 per pair, the Enhance Pro 30 is the most expensive hearing aid in Costco's main lineup, but it delivers GN's flagship AI platform for roughly half typical clinic prices — the equivalent ReSound Vivia runs $2,598 to $4,098. The Costco price also includes hearing testing, fitting, follow-up care, and a 180-day trial. If you already have a membership and want current-generation technology, it's a strong value.
They share the same GN platform, including the dual-chip design with a dedicated deep neural network AI chip for speech in noise. The main differences are price and where you buy: the Enhance Pro 30 costs $1,699.99 per pair and is sold and fitted only at Costco Hearing Aid Centers, with a membership required, while the ReSound Vivia runs $2,598 to $4,098 through hearing clinics.
The rechargeable Micro RIE 60S is rated for up to 30 hours per charge, but that drops to roughly 12-14 hours when the AI noise processing runs continuously — worth knowing if you spend long days in demanding listening environments. The RIE 62 variant instead uses size-13 disposable batteries that last about 5-7 days, and it adds a telecoil the rechargeable model lacks.
Yes. Auracast comes enabled out of the box — the Enhance Pro 30 is among the first hearing aids at Costco to ship with it working from day one, rather than promised in a future update. It runs on Bluetooth LE Audio and also supports hands-free calling on iPhone and newer Pixel and Galaxy phones. Auracast lets compatible venues broadcast audio straight to your hearing aids.
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