Four prescription hearing aids, $1,500 to $1,700 per pair — here's what each one does best, what's included in the price, and what to know before you book an appointment.
By Lilly Seay · Updated July 2026
Costco Hearing Aid Centers sell four prescription hearing aids in 2026 — the Philips HearLink 9050, Rexton Reach, Sennheiser Sonite Rise, and Jabra Enhance Pro 30 — priced from $1,500 to $1,700 per pair. Every price is per pair and includes your hearing test, fitting, follow-up appointments, and loss and damage coverage at no extra charge; the only requirement is a Costco membership. Everything in this guide is based on verified July 2026 street prices.
All four lines come from the same parent companies behind the biggest clinic brands, so you're not trading down on technology — you're mostly choosing between features. The Philips leads on sound processing, the Rexton on battery life and lab-tested speech clarity, the Jabra on noisy-room performance, and the Sennheiser on hands-free calling.
Costco's model does have limits — appointments can be hard to get, and your care stays tied to the warehouse — so we cover those honestly below, along with what happened to the old Kirkland Signature line.
Best overall
$1,500 – $1,600 / pair
The HearLink 9050 gives you the same technology family as the Oticon Intent — AI noise reduction plus motion sensors that read what you're trying to listen to — for $1,500 to $1,600 per pair, roughly a third of typical clinic prices. It's the only Costco aid with that intent-based processing, and it charges fully in one hour. Know that it's rechargeable only and its companion app is weak, rated 2.6 out of 5 on Google Play.
Read full reviewBest battery life
$1,500 – $1,600 / pair
With 39 hours per charge, the Reach outlasts every other aid at Costco and most rechargeables anywhere. Its speech clarity ranked in the top 5% of aids lab-tested by HearAdvisor, and at $1,500 to $1,600 per pair you also get a telecoil for hearing loops. The main gaps: music streaming quality is sub-par, and hands-free calling only works on iPhone.
Read full reviewBest for speech in noise
$1,700 / pair
The Enhance Pro 30 pairs GN's proven processing chip with a dedicated deep neural network chip built for pulling speech out of noise — the same lineage as the ReSound Vivia. At $1,700 per pair it's Costco's most expensive aid, but it's also the only one with Auracast working out of the box and a CROS option for single-sided hearing. Lean on the AI features heavily, though, and rechargeable battery life drops to roughly 12–14 hours.
Read full reviewBest for hands-free calls
$1,600 / pair
Built on Phonak's current Infinio R platform, the Sonite Rise handles true hands-free calling on both iPhone and Android — something the Rexton can only do on iPhone. It costs $1,599.99 per pair with a 3-year warranty, 2-year loss coverage, and 180-day returns. It skips a telecoil, LE Audio, and Auracast, so it's the wrong pick if you rely on hearing loops.
Read full review| Model | Price / pair | Style | Rechargeable | LE Audio | Battery |
|---|---|---|---|---|---|
| Philips HearLink 9050 (Costco) | $1,500 – $1,600 | RIC, BTE | Yes | Yes | 24 hrs |
| Rexton Reach (Costco) | $1,500 – $1,600 | RIC, CIC | Yes | Yes | 39 hrs |
| Jabra Enhance Pro 30 (Costco) | $1,700 | RIC | Yes | Yes | 30 hrs |
| Sennheiser Sonite Rise (Costco) | $1,600 | RIC | Yes | No | 31 hrs |
None of Costco's four lines is a bargain-bin house brand. The Philips HearLink 9050 is built by Demant on the same technology family as the Oticon Intent. The Rexton Reach comes from WS Audiology, on the same lineage as Signia's IX platform. The Jabra Enhance Pro 30 shares GN's dual-chip AI platform with the ReSound Vivia, and the Sennheiser Sonite Rise runs on Phonak's current Infinio R platform. These are current-generation aids from the industry's major makers.
The savings come from the business model, not the hardware. A clinic sells relatively few hearing aids and folds hours of professional time into each sale; Costco moves huge volume, prices per pair with services bundled in, and doesn't need hearing aid margins to keep the lights on. That's how the HearLink 9050 lands at roughly a third of typical clinic prices for its technology class, and the Enhance Pro 30 at roughly half.
Everything at the Hearing Aid Center is priced per pair, and the sticker is the whole cost. The price covers your hearing test, the fitting, follow-up appointments for adjustments, and loss and damage coverage at no extra charge. A 180-day trial period comes standard too, so you have roughly six months to return the aids if they aren't working out.
You will need a Costco membership to buy, and all testing, fitting, and follow-up care happens at a Costco Hearing Aid Center. Accessories are the main extras — the Sennheiser's portable Charger Go, for example, is sold separately.
The biggest one is the care relationship. Costco's fitters work only inside Costco, so you won't build an ongoing relationship with an independent audiologist — and at busy locations, appointment availability can mean a real wait, both for the first fitting and for later adjustments. If your hearing needs are complex, an independent clinic and your hearing care professional may still be worth the higher price.
The lineup also leans heavily on receiver-in-canal styles. The Rexton Reach offers a CIC custom option, but the Jabra Enhance Pro 30 comes in RIC only, and buyers who want custom in-ear styles from Jabra get steered to the older Pro 20 technology. If you want a specific style — or a telecoil on every model — check the spec sheet before you book.
No. Costco discontinued the Kirkland Signature KS10 in October 2022, and the planned KS11 never launched. The Kirkland house brand has not returned. In its place, Costco now carries four branded lines — the Philips HearLink 9050, Rexton Reach, Sennheiser Sonite Rise, and Jabra Enhance Pro 30 — priced from $1,500 to $1,700 per pair with the same bundled fitting and follow-up care.
Costco's 2026 lineup runs $1,500 to $1,700 per pair. The Philips HearLink 9050 and Rexton Reach are $1,500–$1,600, the Sennheiser Sonite Rise is $1,599.99, and the Jabra Enhance Pro 30 tops the range at $1,700. All prices are per pair and include your hearing test, fitting, follow-up appointments, and loss and damage coverage — there are no separate service fees.
Yes. Costco Hearing Aid Centers sell only to members, and your testing, fitting, and follow-up appointments all happen inside Costco warehouses. Even after adding a membership, the total cost typically stays well below clinic pricing, since the four lines run $1,500 to $1,700 per pair and are built on the same technology platforms as major clinic brands.
Every Costco hearing aid price covers the hearing test, fitting, follow-up appointments, and loss and damage coverage at no extra charge, plus a 180-day trial period. Warranty coverage is included as well — the Sennheiser Sonite Rise, for example, comes with a 3-year warranty and 2-year loss coverage. The main extras are accessories, like the Sennheiser's portable Charger Go, which is sold separately.
The Rexton Reach leads with 39 hours per charge — the longest at Costco and among the longest of any rechargeable hearing aid. The Sennheiser Sonite Rise advertises 31 hours, though Sennheiser's own specs list 20. The Jabra Enhance Pro 30 is rated for 30 hours, but heavy use of its AI features cuts that to roughly 12–14. The Philips HearLink 9050 runs about 24 hours and fully charges in one hour.
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